How do you cultivate ideas?

There is very little theory in the work of Marty Edelston. He is a pragmatist, a realist, an idealist and a dreamer all rolled into one. He is also one of the most successful business owners we have had the pleasure to meet.

Marty recognizes and appreciates that we are each insightful and creative. We have ideas. We know what can work. So, he does something quite simple. He asks people questions.

He has formulated a question process he calls it I-power.

If you want to cultivate ideas, follow Marty's simple example. Perhaps your people will begin performing like his people do. Take your gross sales and divide by your total number of employees. The national average of the top 500 publicly-traded businesses is about $250,000 per employee. At Marty's place it is over $1.5 million. Enough said?